The PedalAid app ran from 2017 until 2024. It was commissioned by the Isle of Wight Council using a national Active Travel grant.
The app logged cycle rides along over 50km of designated bike-friendly routes. Each month a distance target was set and if the community achieved the target a donation was made by a business sponsor to a local charity.
This was a custom development, that extended the Situate platform.
Guide
PedalAid included a guide section that included practical information, things to see, historical stories and details about the wildlife you might encounter along the trails.
Analytics
The journey data was used to give useful insights into how people were using the main cycle routes on the Isle of Wight.
A heatmap showing the most used sections of the Red Squirrel Trail.
A heatmap showing where users of the cycle routes live.
Infographics
Infographics were created to help communicate some of the key metrics.
Local Charities
Each month a local business nominated a charity to support. If the distance target was achieved they then made a donation to the charity. Dozens of local charities received donations, totalling many thousands of pounds.
Website
We created a website for the project, and developed clothing products that users could purchase. We also published a monthly newsletter.
Signage
Signs promoting PedalAid were installed at key points along the trails.
