Privacy Policy

1. Who we are

Situate is a product of Llama Digital Ltd, registered in England and Wales (Company No. 5693466). Our registered address is:

VAT registration number: 870605820

We are the data controller for the personal data described in this policy. If you have any questions about how we use your data, please contact us at: info@llamadigital.co.uk.

2. What personal data we collect

2.1 Website enquiry form

When you submit an enquiry through the contact form on situate.io, we collect:

• Your name
• Your email address
• Your organisation or company name (if provided)
• Your telephone number (if provided)
• The content of your message or enquiry

2.2 Trade fairs, conferences and in-person events

When we meet you at a trade fair, conference, exhibition or similar professional event, we may collect:

• Your name and job title
• Your organisation or company name
• Your business email address and/or telephone number
• Notes we make during or after our conversation about your project or requirements

This data may be provided verbally, via a business card, or through the event’s own lead-capture or badge-scanning system.

2.3 Website usage data

Like most websites, situate.io may collect certain technical data automatically, such as your IP address, browser type, pages visited and referring URL. This is used for website security and to understand how visitors use our site.

3. How we use your personal data

We use the personal data we collect for the following purposes:

• To respond to your enquiry and provide you with information about Situate’s products and services.
• To follow up after a trade fair, conference or event where we have met and discussed your potential requirements.
• To send you relevant updates or information about Situate that we believe may be of legitimate interest to you, based on our prior contact.
• To administer our business relationship if you become a customer.
• To comply with our legal obligations.

4. Legal basis for processing

We rely on the following lawful bases under UK GDPR:

Legitimate interests

Where you have submitted an enquiry, or we have met at a professional event, we have a legitimate interest in contacting you to discuss how Situate could meet your needs. We consider this processing to be proportionate and not unduly intrusive, as the context is clearly professional and commercial.

Contract performance

Where you become a customer, we process your data as necessary to fulfil our contractual obligations to you.

Legal obligation

Where we are required to process your data to comply with applicable law.

5. How we store and protect your data

Your personal data is stored securely and is accessible only to authorised members of the Llama Digital team. We take appropriate technical and organisational measures to protect your information against unauthorised access, loss or disclosure.

We do not sell, rent or trade your personal data to third parties. We may share data with trusted service providers who help us operate our business (such as our CRM or email platform) where those providers are bound by equivalent data protection obligations.

6. How long we keep your data

We retain personal data collected through our enquiry form or at events for as long as is reasonably necessary to pursue a potential business relationship, and in any case no longer than three years from the date of last contact, unless you have become a customer (in which case standard contractual and legal retention periods apply).

You may ask us to delete your data at any time — see Section 8.

7. Marketing and follow-up communications

We may contact you by email or telephone to follow up on your enquiry or our meeting, and to share relevant information about Situate’s products and services. We do so on the basis of our legitimate interest in developing business relationships, and because such contact is reasonably expected given the context of our interaction.

You can opt out of receiving further communications from us at any time by:

• Clicking ‘unsubscribe’ in any email we send you, or
• Contacting us directly at the address given in Section 1.

We will honour opt-out requests promptly and without question.

8. Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Request that we correct inaccurate or incomplete data.
• Request erasure of your data (the ‘right to be forgotten’).
• Object to our processing of your data on grounds of legitimate interests.
• Request that we restrict our processing of your data.
• Request a portable copy of your data.

To exercise any of these rights, please contact us at the details given in Section 1. We will respond within one month.

9. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK’s supervisory authority:

We would always welcome the opportunity to address your concerns directly before you contact the ICO.

10. Changes to this policy

This policy was last updated on 16th April 2026. We may update it from time to time to reflect changes in our practices or legal requirements. The current version will always be available at situate.io.