Venturefest is a series of events across the country aimed at promoting innovation. The aim of these events is to strengthen the links between innovators, investors and entrepreneurs. We exhibited at Venturefest Yorkshire in the Innovation Showcase area, and used Situate to create an app for the event.
This one-day event took place at York Racecourse in the Ebor Stand, across 5 floors and multiple rooms. We positioned iBeacons around the venue so that we were able to use the app to show people the schedule and details of events taking place in whichever location they were in. The app also provided information about all the exhibitors and speakers.
A fun idea was for the event press officers to carry a beacon about with them so that app users would be prompted to tell them about their experience of the event when they were close by.
“Venturefest showcases innovation and so it was a perfect fit to use Situate. The app was easy to use, informative and accurate. Lots of people used it and the feedback was excellent. To see content pushed to the visitor specific to the area they were in was wonderful and, in my experience, unique.”
Chris Wilson, Project Manager, Venturefest Yorkshire 2015