Situate uses iBeacons and GPS to determine the user’s location and respond by showing them relevant content.

iBeacons are typically used inside buildings. They use Bluetooth Low Energy to pulse out a signal carrying a unique identifier. They are battery operated, easy to fix to a wall or ceiling and do not require an internet connection. The main parameters that can be configured are the power of the output signal and the frequency of the pulse. Modifying these changes the sensitivity and accuracy of the detection.