Privacy Policy

Last updated: 9th December 2025

The Sheffield Blitz Memorial Trust (“us”, “we”, or “our”) operates the Sheffield Blitz mobile app (the “Service”). This Service is provided by Llama Digital at no cost to users and is intended for use as is. Your privacy is important to us, and we are committed to protecting your personal information in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect location data to enhance your experience by providing relevant and useful content based on your location and to improve our services through analytics.

Location Data

  • Foreground Location: When you grant location permissions, the app collects and processes your location while in use to trigger location-based content. This means that when you approach a point of interest, the app will automatically respond by showing you relevant content.
  • Background Location: If you grant permission, the app may also access your location in the background to continue delivering relevant content, even when the app is not actively in use. This means that when you approach a point of interest, the app will automatically respond by sending you a notification that includes a link to relevant content in the app.

You can enable or disable Location Services when you use the app at any time, either through the app Settings page or through your device settings. If you disable Location Services you will still be able to continue to use the app, however the app will no longer respond automatically to changes in your location.

The automatic triggering of content in the foreground and background can be switched on or off using the prominent location button at the bottom of the screen on the sections of the app that use location. Switching off automatic triggering will stop the app using Location Services.

Automatic Location button

Third Party Services

The app uses third party services that may collect information used to identify you. These are links to privacy information for third party service providers used by the app:

These technologies may be used in analysing trends, app performance, administering the app and tracking users’ movements around the app. Information collected in this way is aggregated.

2. Legal Basis for Processing Data (UK GDPR Compliance)

Under the UK GDPR, we process your location data based on the following legal grounds:

  • Consent: We only collect and process your location data if you grant permission within your device settings.
  • Legitimate Interests: We use anonymised and aggregated location data for analytics to improve app performance and functionality.

You can withdraw your consent at any time by adjusting your device settings.

3. How We Use Your Information

We use your location data for the following purposes:

  • To deliver location-based content and experiences.
  • To enhance app functionality and provide relevant recommendations.
  • We use aggregated location data to analyse app performance, improve user experience, and enhance app functionality.

We DO NOT share, sell, or distribute your location data to any third parties.

4. Data Security

We take data security seriously and implement the following measures:

  • Encryption in Transit: All data, including location data, is encrypted when transmitted to protect it from unauthorised access.
  • Access Controls: We apply strict access controls to limit data exposure only to authorised systems and personnel.

5. User Control & Permissions

You have full control over your location data and can:

  • Grant or deny location permissions at any time through your device settings.
  • Grant or deny Bluetooth permission at any time through your device settings to determine whether the app will respond to Bluetooth Beacons.
  • Revoke background location access if you do not wish the app to use your location when it is not actively in use.

6. Data Retention

We retain aggregated location data for analytics purposes.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted within the app and on our official website. Your continued use of the app after updates indicates your acceptance of the revised policy.

8. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us:

If you believe we have not addressed your concerns satisfactorily, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

By using the Sheffield Blitz app, you agree to the terms of this Privacy Policy.